Project Scope: Packaging Design

Date: October 2018

Sector: Food and Beverage

Urban Platter

BRIEF: Urban Platter offers healthy high-quality everyday essentials and exotic delights from around the world. I was commissioned to create their packaging for a series of products from various categories.

APPROACH:  Urban Platter wanted me to treat the design of each product independently and uniquely since the products (Honey, Tea, Sauces, and Plant-based Milk) stemmed from different categories. So I built an overarching theme: incorporating various styles of product illustrations on their packaging to depict what they were selling. Using illustrations across their products, I designed each of them differently and distinctively while still keeping the illustrated theme uniform throughout.

Urban Platter takes pride in its quality of ingredients and its choice of product curation. And so, I chose to keep this information transparent and depict the same on each product’s packaging.